Recent Articles
30 days and counting. Quick tips to protect or highlight your brand with the new Facebook change!
Many of you have seen the header on your company, organization or group pages that as of March 30th, our pages will all be set up as a timeline. So what does this mean? It means that any of your old posts, photos, etc. will appear randomly on your timeline. We urge you think about how you this affects your brand… good, bad, or otherwise. So here are a few things to do now to prepare:
E-Mail Marketing – Yes it still has it’s place….if it is done well.
Before you embark on any marketing effort we like to remind you that without proper BRANDING you will not be able to optimize your efforts. Branding is more then just a nice logo; it is your IMAGE, CONCEPT and DELIVERY. What should go in a successful email-marketing piece? E-mail marketing should have a consistent look [...]
Obtainable Efforts
Do you have a specific topic that you are interested in or need help with? Submit it to kara@yourlaunchgroup.com or sonja@sowiseart.com and we will task the appropriate member of our expert team with providing the information in an upcoming post. More than 300 people clicked in to our virtual ribbon cutting to see what What Is [...]
Tying SEO with Strong Copy
The popularity of press releases has waxed and waned over the years, but the speed of today’s communications, and the visibility a well written press release provides, can be invaluable. The more publicity you garner for your products or services, the more your business will get recognized on and off the web. Gone are the [...]
100 or 1,000: The art of the ACTIONABLE follower
You can get 1,000 people to follow your page, but how many of them are actually engaged enough that they ended up as customers, clients, or referral sources? Here in lies the ART OF THE ACTIONABLE FOLLOWER. Appearances can be deceiving. Just because you have 1,000 fans does not mean you have 1,000 clients, 1,000 referral services, or even 1,000 sets of eyes who really pay attention.
Stickers as Instant Branding? We say yes!
With many businesses looking for affordable ways to brand their image, we often suggest “multi-purpose” pieces. These are items that can be used in more than one way, to save on your time, money and resources. And meanwhile your business appears thoughtful, consistent and well-branded while using these multi-purpose items. Topping our list today: Stickers [...]
What is Content Management Software?
A content management system or CMS, is a database-driven back end to your web site that allows users to use a common graphic user interface or WYSSIWG (What You See is What You Get) to mange content and assets, such as pictures, on their web site. It allows users that have no knowledge of web [...]
Social Media – Today’s virtual 500 piece puzzle.
Think of your corners as BRAND, IMAGE, CONCEPT, and DELIVERY. Once you have those firmly in place you can begin to fill in the remainder of the puzzle and this is where Social Media should lie.
Social Media should have a consistent look that compliments your traditional marketing pieces, it should include a strategy for posting information, gaining ACTIONABLE followers, and positioning your company against your competitors. Finally you need to have an action plan for monitoring your online reputation.
Social Media and Your Employees
Social Media is fun and can be a really creative outlet for your marketing efforts. That being said, we would be remiss if we didn’t also inform you of the need for solid policy regarding its use for your company. This is one of the most important steps that is often overlooked when it comes to embarking on your social media efforts. We strongly recommend that you seek the council of an employment law attorney who can guide you through the proper policies to have in your employee handbook regarding social media.
So, what IS your position?
So what were your first thoughts when we posed you with the question “What IS your position?” Did you pause, thinking it may be Political, Religious, or something even a little risky? Perhaps your first thought was marketing. Either way we wanted to find a uniquely creative way to get businesses thinking about their own [...]
