Social Media – Today’s virtual 500 piece puzzle.
We want you to think of social media in terms of a puzzle.
The image is not entirely clear until all the pieces are properly put together. If there is just one piece that is discolored or damaged the image will not be as appealing. The same thing is true for an overall marketing strategy, and social media is just one piece of that puzzle.
Social media alone won’t make you money, but when properly pieced together with other efforts your image can position you far beyond your competitors.
When you buy a puzzle you often dump the pieces on the table and pick the easiest place to start which is usually the corners. Think of your corners as BRAND, IMAGE, CONCEPT, and DELIVERY. Once you have those firmly in place you can begin to fill in the remainder of the puzzle and this is where Social Media should lie.
Social Media should have a consistent look that compliments your traditional marketing pieces, it should include a strategy for posting information, gaining ACTIONABLE followers, and positioning your company against your competitors. Finally you need to have an action plan for monitoring your online reputation.
START NOW ~ Here are four things you can do on your own :
1. Set up a Facebook Page – (twitter is not right for every company, so start with Facebook). Like it or not people or using Facebook, much like they do a Google search, to verify a company. So whether Social Media is a big puzzle piece or a small puzzle piece, you need to have a presence. If you need help determining what type of page to set up, please contact us for a quick and free Facebook consultation.
2. Customize your profile picture. We always recommend you use your logo, if you do not have a logo, consider hiring a marketing firm to craft one for you, or if budget is tight there are variety of online logo making companies that offer discounts. You often hear people say so and so is the “FACE OF THE FIRM”, well your logo is that face.
3. Customize your Facebook user name. This is an easy to remember link to your facebook page. It’s a better way to remind people to check out your facebook. With a Facebook user name your address becomes: www.facebook.com/SoWiseArt. You’ll find the option for picking your user name under: Edit Info:
HERE IS ONE THING YOU SHOULD BUDGET FOR:
4. You may have seen customized landing pages, some with the ability to ad live USTREAM. Dependent on your industry, you should strongly consider adding this to your budget. It is generally a low cost effort, but can really help to highlight your image. Check out our own customized landing pages on Facebook at WhatisYourPosition, So Wise Art and The Launch Group, LLC.
So Wise Art, LLC and The Launch Group, LLC have teamed up to develop a unique four-part method to effectively position your product or services within the mind of your consumer. PositionYourMarketingBest.com | Facebook | Subscribe | Contact
Category: Blog
