Tying SEO with Strong Copy

The popularity of press releases has waxed and waned over the years, but the speed of today’s communications, and the visibility a well written press release provides, can be invaluable.

The more publicity you garner for your products or services, the more your business will get recognized on and off the web.

Gone are the days of the traditional press release format, the goal in today’s digital market is to set your press release apart from others and implement the use of search engine optimization, or SEO. A strong SEO campaign, including press releases, will help your business rank better in Google and Yahoo news for your keywords, provide you with positive media coverage and create backlinks to your website.

A properly worded SEO press release will include your top keywords as well as links to your website. When the press release is distributed through the channels deemed most effective and targeted to your audience, it can get picked up by a range of search engines. Each time your press release is picked up, and therefore reproduced, it allows for more backlinks to your site that will increase page rank.

SEO press releases can be a valuable addition to any SEO campaign.  We practice what we preach and take the opportunity to inform our current and prospective clients about what new things we are working on through SEO-driven press releases. When you have something newsworthy, whatever it may be, why not take advantage of the benefits that an search-engine-optimized press release can provide? Furthermore, there are now considerable free press release sites, many of which we have found to be effective and valuable.

The Launch Group and So Wise Art along with our partners at Vision Studios provide our clients with a holistic approach to their company’s online web presence. Our services include customized web design, highly effective SEO, cloud computing solutions, cutting edge mobile app development and comprehensive digital content generation and online marketing. We can help your company develop a tailored online marketing campaign, including press release generation and distribution that is integrally tied to search engine optimization. We employ experienced and successful copy writers that can craft exceptional press releases combined with a trained eye for SEO.

Category: Blog